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May 09, 2025
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Academic Bulletin 2024-2025 [ARCHIVED CATALOG]
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ECON 228 - Principles of Marketing
Credits: 4
An exploration of the principles and problems of marketing goods and services and creating a marketing plan. Students will learn how marketers deliver value in satisfying customers’ needs and wants, how to
determine which target markets the organization can best serve, and how to decide upon appropriate products, services and programs to serve these markets. Key concepts include market segmentation and
targeting, consumer behavior, customer experience, competitive strategies, marketing mix, service marketing, user experience, and digital marketing.
Distribution Requirements: SB.
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