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Oct 08, 2025
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Academic Bulletin 2025-2026
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COMM 301 - Advertising and Brand Storytelling
Credits: 4
An exploration of brandsstorytelling as an immersive art form and a communication tool for imagining purpose, identity, and possibilities. Students use advertising as a useful tool for advocacy and social change from a business perspective. Students explore persuasion strategies, advertising and branding theories, and how diversity, equity, inclusion are framed in advertising and marketing through high impact case studies. Coursework leads to informed, effective, inclusive, and engaging projects. Invested students emerge with e-portfolio materials, and creative writing and presentation skills that are widely sought across all professions. This course requires students to meet with clients outside of class hours to develop and present marketing projects..
Distribution Requirements: IP, ME.
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