COMM 281 - Integrated Marketing Communications

Credits: 4
An examination of how Integrated Marketing Communications (IMC) is evolving in response to complex technological, social, cultural, economic, political, and environmental changes, using core models, strategies, and examples from Marketing and related Communication professions (Branding, Advertising, Public Relations, and Promotions). This course uses the framework of “conscious capitalism” and a case study approach to discuss business ethics and transformative IMC practices. Students learn to develop e-portfolio-worthy projects, make professional pitches and presentations, and put together an IMC proposal and creative campaign. This course requires project time outside of class hours. 

 

Distribution Requirements: CL, ME.

Restrictions: FR/SO/JR only