2019-2020 Academic Bulletin 
    
    Mar 29, 2024  
2019-2020 Academic Bulletin [ARCHIVED CATALOG]

ECON 428 - Advanced Marketing


Credits: 4
This course focuses on strategic marketing in profit and nonprofit organizations. Students gain the skills for evaluating competitive environments and then design strategies for market positioning. Topics include: the principles of public relations, types of markets, buyer behavior and exchange, characteristics of organizational buying, business plans and market feasibility studies, techniques of market research, product development, market forecasting, international marketing, standardization and customization, as well as integrated marketing communication.

Prerequisite: ECON 228 

Distribution Requirements: SB.