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Apr 20, 2024
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2019-2020 Academic Bulletin [ARCHIVED CATALOG]
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ECON 228 - Principles of Marketing
Credits: 4
An introduction to marketing in profit and nonprofit organizations. Students learn and apply fundamental concepts in marketing. The course discusses the characteristics of a marketing organization and the determinants of market success. Key concepts include: market segmentation, niche markets, business-to-business marketing, consumer marketing, direct marketing, branding, global marketing, internet marketing, marketing mix, planning, market research, “guerilla marketing,” consumer behavior and marketing strategies.
Prerequisite: ECON 100 or ECON 101 .
Distribution Requirements: SB.
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